Memories, Retrospectives

Sega and the Console from Mars

32xsolo_boxart

Misaligned, mistimed and ultimately misunderstood, sadly, the Mega Drive 32X will forever go down in history as one of the greatest failures in video game history. Although the tale of the 32X’s release and its rapid downfall remains a well documented piece of gaming folklore, much less is known about the hardware’s earliest conceptions. Read on as MegaBites takes a tantalising glimpse behind the closed doors of Sega of America’s development labs, to reveal a previously forgotten piece of hardware from a time before the 32X as we knew it – the Sega Mars Development Aid System.

It was the evening of the 8th January 1994 – the eve of that year’s Winter CES – as Hayao Nakayama (Sega CEO), Tom Kalinske (Sega of America President), Joe Miller (Sega’s Senior Vice President of Product Development) and a host of other top-level Sega personnel gathered in a Las Vegas hotel room. The night’s discussion centred around Sega’s strategies of introducing the gaming public to the brave new world of 32-bit gaming. Continue reading “Sega and the Console from Mars”

Advertisements